Built to share the mental load
The iOS app for households sharing the mental load: the invisible work of remembering what needs doing at home. Tasks, shopping and events synced in real time for up to six people.
The mental load is the invisible work of running a home — holding the awareness of what needs doing, when, and why. Carry exists to make it visible, and then to split it.
Our story
Carry was born from a simple observation: in most homes, one person is quietly running the place. Who's picking up milk? Did anyone pay the gas bill? What was that thing we needed for the weekend? Individually, none of it is hard. Together, it's a full-time job nobody applied for.
That remembering lands on one person in many households. It interrupts conversations, creates tension, and eats the bandwidth that could go to the people you live with rather than the logistics of living with them.
We built Carry to make that invisible work visible, shared, and light. One place where everyone in a home — couples, families, flatmates, up to six people — can see what needs doing, without anyone having to nag. And it works on your own too, if the person you live with isn't ready yet.
Carry is built by The Carry Team.
What Carry is (and isn’t)
Carry is iOS only — built for iPhone and iPad. Up to six people can share one household, and one subscription covers everyone. Members who join a household never pay and never see a paywall.
Pricing is straightforward: $7.99/month or $29.99/year with a 7-day free trial, or $149.99 lifetime. See pricing for full details.
What Carry isn’t: a card deck, a cross-platform enterprise system, or Android-ready yet. It’s designed for households who want to share the mental load on iOS, not project management for large teams.
What we believe
Three principles guide everything we build
Partnership over process
Tools should bring a household closer, not create more systems to manage. Every feature in Carry is designed to foster collaboration — and none of them are built to shame anyone.
Clarity without clutter
You shouldn't need a project management degree to run a household. Carry surfaces what matters and hides the noise.
One price, one household
You share everything else in a home — why pay twice for software? One subscription covers the whole household. The people who join never pay, and never see a paywall.
Get in touch
Have questions, feedback, or just want to say hello? We'd love to hear from you.
hello@carryapp.co